![]() ![]() Currently, Google uses data snippet generation in the areas of people, events, reviews, products, recipes and side navigation. You should therefore from the scope of possibilities not be killed, but clearly focused on the markup options required to generate rich snippets in the Google search. already supports more additional markup as Google for rich snippets currently used. In the future, there could be special services that aggregate the data that can be retrieved through the additional markup in a way that goes far beyond a mere show of enriched search results. So more vendors can jump on the moving train. ![]() Here a markup crawler_id independently defined, which can be currently interpreted by Google, Microsoft and Yahoo and the default is open. To allow the subject a universal distribution, one then swung over to the site. In the past, additional markup needed to be addressed on a specific Google URL. (Editor’s note: Google has updated its SEO Webmaster Guidelines content for rich snippets must, therefore, be visible to users.) A display within the layout of your website does not occur. The additional markup actually is for information only for crawlers made by Google. Incidentally, one must not worry about the presentation of content in particular. But for systems such as TYPO3, Magento or WordPress implementations exist that allow the use. Who has applied to the HTML files of the Web appearance even hand, will have no difficulty to do the preparation for rich snippets themselves. The additional markup to be incorporated into the existing HTML pages is relatively easy to implement and is on the launched for this purpose website described in great detail. : An overarching standard for additional markupĪs already mentioned, it is necessary to prepare the site for the production of rich snippets only a manageable expense. Currently, there is a window of time that is suitable to secure a certain advantage in terms of the attractiveness of your website in the search results. In a few months, the use of rich snippets is probably already part of everyday life and other strategies will be the classic SEO thoughts following, revolve around how the additional markup can be optimized so that it is superior to that of competitors. One should, for this reason already begin to implement, the competitors are probably already doing. In all cases obtain at present through the use of fairly simple to use markup extensions a competitive advantage. This mainly because essential snippets of information have to be awkward explored on your site do not, but are displayed directly in the search results list. It is obvious what can be achieved through these rich snippets likely: Compared to sites that have not implemented the additional markup, you are with your correspondingly enriched offer not only higher in the ranking, but also of the seeker perceived as relevant – and clicked. Competitive advantage through the early implementation It may be product descriptions with prices and availability, events, people, product reviews, recipes and more. What the visitor to the Google search results page then sees are rich snippets, greatly enhanced search result snippets that show in the overview of the SERP (Search Engine Result Page) directly essential features of your offer. Rich snippets are generated by Google and by the way perhaps soon from other search engines if you equip your site with additional HTML markup. With one implementation, shop operators gain a competitive advantage. “Google Rich Snippets” are enriched with additional information such as product reviews and prices. Recently, search results can now also in Germany known by. Shop operators are constantly looking for ways to increase your CTR (CTR) in order to attract more relevant traffic. ![]()
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